Why ‘top tasks’ should not be your top task


I saw a sweeping statement in an article recently: ‘Most of the value of your website is in the top tasks’. But this fails to distinguish between the ‘easy to do’ from the ‘important to know’.

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Forget adapting for mobile phones

Website on two devicesThere has been much discussion of responsive and adaptive web content. Most of this concern is centered on access by mobile phone users. But I have found support for a theory that this worry is largely misplaced. The hype is most probably originating from software houses anxious to generate business from CMS software upgrades.

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Consultants: more cost effective than they may seem

consultant teachesConsultants are more cost effective than they appear because of the hidden costs of employment paid by large employers. Employed staff typically cost over 2x their salary to their company.

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