Insights into content strategy - a compilation

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I have just completed a fascinating six month project, creating a new online content strategy course. Users are finding it to be thought-provoking and inspirational, and that’s mainly thanks to the help and enthusiasm of the many professional content contributors (most of whom I have not met) who have added their knowledge to the compilation.

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Why ‘top tasks’ should not be your top task

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I saw a sweeping statement in an article recently: ‘Most of the value of your website is in the top tasks’. But this fails to distinguish between the ‘easy to do’ from the ‘important to know’.

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Forget adapting for mobile phones

Website on two devicesThere has been much discussion of delivering web content uisng responsive and adaptive web technologies. Most of the argument is centered on access by mobile phone users. But there is plenty evidence that it is the device and screen size that are the real issues and that the new delivery techniques will make little difference.



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