Insights into content strategy - a compilation

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I have just completed a fascinating six month project, creating a new online content strategy course. Users are finding it to be thought-provoking and inspirational, and that’s mainly thanks to the help and enthusiasm of the many professional content contributors (most of whom I have not met) who have added their knowledge to the compilation.

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Why ‘top tasks’ should not be your top task

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I saw a sweeping statement in an article recently: ‘Most of the value of your website is in the top tasks’. But this fails to distinguish between the ‘easy to do’ from the ‘important to know’.

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The mobile phone dilemma

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There has been much discussion over how we might improve content for mobile phone users. But we read less about the difficulties faced by this audience and how they respond to content. For some content publishers there are now genuine concerns about delivering to this platform at all.

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